Vistas Clearing all your doubt’s Regarding Digital Marketing

Digital Marketing Company in Bangalore - Vistas AD Media 

Digital Marketing Services in Bangalore

How to prepare a digital marketing strategy?

Set clear objectives and plan digital marketing around the overall marketing objectives, directly linking to business objectives. Digital marketing is connecting and marketing to people online, through connected devices. Digital marketing serves to create a community and engage the community with information through search engines, social media, email, websites and apps to connect with prospects and customers.

Differentiate between online, digital and social marketing?

• Online Marketing involves engagement and communication through web-sites, SEO (Search Engine Optimization, SEM (Search Engine Marketing), online ad campaigns, email marketing, blogs, twitter, online Press Release (PR), etc.
• Social Media Marketing communications are conducted through social media platforms of Instagram, Twitter, Facebook and LinkedIn for marketing and promotional activities.
• Digital marketing is the term used for each of the above mediums as well as all the mediums together.

What are the specialist skills in digital marketing Vistas offers? 

Vistas specializes in the complete spectrum of digital marketing services of:

• Search marketing
• Content creation
• Social media marketing

Team Vistas will identify a target audience, establish a clearly targeted community, reach out to the TA with interesting & engaging communications, and turn that engagement into a meaningful relationship for the long-term.

What is a marketing funnel?

Marketing funnel model represents stages of a buyer’s journey from the first interaction to purchase. The funnel represents the narrowing of the funnel as it progresses as in the probability of sales decreases at each phase of the funnel.

What is digital marketing prices at Vistas?

Vistas has a complete team of professionals with all the skills and delivers excellence in its creatives and management. Digital marketing price is carefully calculated to offer value to clients at every stage. Each and every project is unique. We customize digital marketing programs around client objectives and plan meticulously on achieving them.

What are the skills needed to successfully perform digital marketing?

Digital marketing involves multiple skills with at least three years’ experience in each of the following specialization:

• Creative Director
• Writer 
• Art Director
• Graphic Designer
• Digital Marketing Manager

Led by an experienced creative director, art directors work on planning and conceptualizing campaigns. Writers craft messages setting the mood for the occasion. Graphic designers implement design and typography and all this is finally posted as per plan managed by the digital marketing manager.

What is content marketing?

Media runs on content. TV, the web, social media and radio consumes content every minute of the day. Creating content to feed this media frenzy to leverage our own objectives is content marketing. Objectives can be brand building or lead generation. Customer engagement or sales or lead nurturing to social advocacy to professional networking.

What is inbound marketing?

Inbound marketing is creating experiences that have a positive impact on people and your business.

   How do you do that?

• Attracting prospects to website and social media channels through timely and relevant content. And by offering products and services that meet with or exceed customer expectations. 
• On the other hand, outbound marketing efforts involves publishing advertisement campaigns or conducting exhibitions and hope customers are impressed and will reach out with orders.

What is performance marketing?

Performance marketing are programs in which you pay for performance. When specific actions such as clicks, leads or sales occur. The goal is to achieve measurable conversions. Performance marketing campaigns take place in digital environments with precise tracking tools.

What is a marketing funnel?

Marketing funnel model represents stages of a buyer’s journey from the first interaction to purchase. The funnel represents the narrowing of the funnel as it progresses as in the probability of sales decreases at each phase of the funnel.

What is conversion rate optimization?

• Conversion rate optimization (CRO) is the process of increasing the percentage of conversions from a digital asset, typically a web page. 
• CRO involves executing tactics to improve the elements on your site through testing. Relative to your marketing funnel, CRO focuses on moving prospects to the next stage of the sales process.

What is interactive content?

Interactive content calls for action (interaction) from the prospect beyond reading, listening or watching. As the result of an interaction, participants in return, receive responses in real-time as a personalized information or solution. Exercises such as question & answer steers prospects towards results that address their queries.

Which digital media platforms should a business have a presence on?

Simply follow your target audience. Each platform serves several purposes. A certain demographic may spend time on Facebook, while another engages only on LinkedIn, and the majority use all popular digital platforms.

Can digital marketing really help business?

Reaching out to consumers and presenting products and services prominently is the way of business today. In fact, not maintaining an online presence is unacceptable in the business world. People search, compare and learn about everything they need and buy and building not just a presence but a prominent and quality presence is mandatory for business.

What are the benefits of digital marketing for a company?

Digital marketing has completely changed the way consumers communicate with businesses. Benefits of digital marketing are:

• Comprehensive product or service information and company profile accessible anywhere, anytime, on-demand for consumers. 
• An opportunity to present your best side to any searching, ready to buy customer. 
• Build a community of followers and admirers who appreciate, recognise and accept the brand.

Is digital marketing more suitable for B2C or B2B businesses?

Digital marketing works fabulously for both B2B & B2C audiences. B2C communications centres around promotions and launches. B2B audience look for valuable career or industry related content. However, as a means for connecting business with target audience, digital marketing is vital to both.

How is LinkedIn useful in digital marketing?

LinkedIn has almost 500 million users. It is a great place to present credentials to the world, more importantly, this platform is designed to interact with audiences online. Through LinkedIn Groups, one can answer questions and contribute to discussions and demonstrate sectoral authority industry thought leadership. Post or approach candidates or attract sought after candidates.

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