Difference between SEO and SEM

Digital Marketing Companies in Bangalore – Vistas AD Media

 

Digital Marketing Companies in Bangalore

 

What is SEO: SEO Definition

SEO helps you navigate the stormy sea that is the Internet market place and find a safe harbour at Google’s privileged docks.

Search Engine Optimization or SEO is the basic building block of your digital marketing platform. SEO connects your eCommerce site to Google by bringing your content front and center — to the forefront of search results.

SEO is the organic way of increasing traffic to your site by raising its search rankings and creating openings that can be converted into sales. 

SEO incorporates increasing the search engine weightage of your eCommerce website by adding keywords and search-friendly content. Optimized content and keywords illuminate your business and make it stand out like a beacon.

Components of effective SEO

• Exclusive and discriminating content. Google’s search algorithm measures content for its importance to the customer.

• Relevance to brand and customer. Content will rank if it is well researched and matches audience interests and the product profile correctly.

• Validation through data. Credibility is added to the content when it is backed up by data and figures. Google will select content which incorporates data as evidence.

• FAQs matter. Address all the issues that the audience will raise and issues that they haven’t thought of but are bound to at some point. Hot button and repeatedly raised issues must be answered preemptively and in detail.

• Testimonials. Customer reviews are important to all shoppers. Ratings and reviews of products are diligently searched and read by the audience.

• All these components add up to backlinks that will feature prominently in search results.

What Is SEM: SEM Definition 

Search engine marketing (SEM) is the promotion of eCommerce websites by using pay per click (PPC) or advertisements. Clients pay Google to place their products and content on top of the search results page.

The aim is to be seen by the customer directly on accessing the page. This opens the door to an opportunity for a click through to the advertiser’s site but in any event, reminds users of the site’s availability.

Search engine marketing is an assured route to getting your business to the top of the search engine results page.

What Components Does SEM Include

SEM comprises paid search which is pay per click and sponsored content.

Paid search gets placed beside or just below sponsored content. It is above featured snippets and gets pride of place above organic results. The whole paid concept including ADs and sponsored content are part of Google’s main revenue system called Google Ads.

Sponsored content is always near the top or on top of the page. This content features images of generic products that are linked to a specific search. 

What Is the Main Difference Between SEO and SEM?

Where SEO and SEM differ greatly and critically is the time required to delivered results. 

The comparison between SEO and SEM is inevitable. What is most evident is that SEO takes time to gain traction with customers and clients. Developing and deploying optimised content is also a time-consuming process.

SEM has an almost instantaneous impact. If the underlying SEO package is good then SEM stands a good chance with both paid search and organic search. Paid ADs and content have a very simple, uncomplicated format that lends itself to rapid deployment.

Another significant difference is the cost structure.

SEO involves hiring expensive specialists who have experience in developing such projects. This can be time-consuming also adding to cost. But the cost here is generally limited to development. The greatest outlay is at the outset.

SEM is a recurring cost. With expenses calculated as pay per click. The more hits you get, the more expensive the whole project becomes. Your clicks will get you returns but keeping pace with expenses may be a race against time.

• SEO is a time consuming process. SEM is designed for immediate impact.

• SEO is not a recurring cost. Though it is expensive. SEM is by definition a revenue expense that recurs daily. 

• SEO uses keywords and requires extensive long form content. SEM uses barely any text and is mostly excerpts from websites and links that feature images.

Why you (absolutely) need SEO?

SEO creates brand awareness which is the main function of digital marketing. This is the point of origin for your business on the Internet. Without brand awareness, the enterprise is going nowhere. Once you configure keywords and content you are set up to draw traffic. 

SEO plonks your website within reach of the clients’ cursor by taking you to the top of customer searches. Consistently ranking at the top creates the awareness and credibility that a business requires to thrive. 

Brand awareness creates buzz and chatter among customers leading additionally to word of mouth connect.

A business creates trust and authority with properly curated content that caters intuitively to customers’ needs. Detailed and researched content reassure the customer by addressing issues they may be confronting before a purchase.

Successful SEO allows the business to develop strategic plans to keep pace with the evolving landscape of digital enterprise.

SEO carries your project into the social realm to platforms where a great deal of business churn is taking place.

The challenges with SEO

• SEO does take time. Once you set up content it will be a while before the business begins to see hits and turns the corner.

• The digital marketplace is bumper to bumper. Keywords are thin on the ground. Most keywords are already in use by established players.

• Developing content that hauls your website from the ranks of mediocrity to the top of search rankings requires expertise and is investment heavy. Search engines weigh content on value. Content has to deliver on many fronts to figure in search criteria. Content must enlighten and make customers’ experience better in every way.

• Search engines filter out irrelevant backlinks that are not credible and have no value to their users. Your concern will have to create genuine ties with other eCommerce business’ and review sites to make the connection with Google’s keyword and content criteria.

SEM: Why so popular?

SEM has with Google’s commercial model metamorphosed into ‘paid search’. This is undoubtedly the most effective digital marking tool.

Google offers pay per click (PPC). You pay only for ‘click throughs’ via Google’s search engine results page (SERP).

With PPC results are immediate unlike SEO. As long as you can pay for the privilege — your business will remain at the top of the search rankings.

The sponsored listings and Google paid ads are not regimented by methodology. There are no restrictions placed on paid ads.

Google sponsored and paid products allow you to display pictures and mention pricing. This leads to increased conversions via click throughs. Organic search listings allow only the display of plain text.

With PPC and Google Ads your sponsored content is focused very sharply on the targeted customer base. Clearly tagged as ‘AD' or ‘sponsored’ only those with intent or need will click through. Those who don’t click will recall encountering the advertisement.

Pay per click ads have a built-in ‘budget control feature’. You only pay for the ‘click throughs’ you receive through the sponsored links. You know exactly how much was spent on a daily basis and to what effect.

PPC allows targeting of audience on every available index and social indicator. You can target a specific age group on a particular day of the month and indicate the time and specify location. Paid ADs can also factor in particular devices.

PPC advertising campaigns allow you to measure results precisely using instantly generated click through data. If clicks do not convert into sales real time analytical data is on hand for corrective action.

PPC features A/B testing, (split testing or bucket testing). This is “a method of comparing two versions of a webpage or app against each other to determine which performs better”. Every aspect of the eCommerce website can be tested for impact and conversion.

The challenges with SEM

• A PPC offensive to push your products is a logical course of action but is an expensive choice. You will need to invest heavily over a period of time. SEO is not cheap and takes time but does not constantly demand more from your ad budget.

• A PPC drive involves giving up your marketing strategy to the competition. Its there for all to see. Every aspect including keywords, and layout of the advertisements is visible to your rivals and open for analysis.

Which Marketing Tactic Is Better

SEM is a full frontal assault on the market and is the preferred option in a digital marketing strategy. It allows you to simulate and test your campaign. It also provides real time feedback and cost analysis.

Both SEO and SEM have a role in digital marketing and are in fact complementary and inlaid into each other. Which you should adopt is a factor of cost, your goals, and how deep your pockets are.

Any campaign begins with SEO (which is a component of SEM). But SEO results take time.

SEM gets you immediate results. Paid Ads and sponsored content get you the traffic and clicks you need to kick start the business. But SEM is a financial drain if returns are insufficient.

Biting the bullet

The critical issue while making the choice of a digital marketing strategy when viewed through the prism of SEO and SEM is cost. Both incur cost. But SEM is a revenue expenditure which occurs daily.

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Google Ads vs Facebook Ads

Social Media Marketing Company in Bangalore - Vistas AD Media

 

Online advertising opens the door to immense opportunities.

Social Media Marketing Company in Bangalore

You can guide the customer from the ‘wishlist’ or the ‘shopping cart’ to the ‘checkout lane’. The focal point of the business online — converting an opening created by a person browsing the net into a sale.

Any concern that hopes to make an impression on customers or prospective customers, or those whom you would never have considered where in your opportunity spectrum will need to make use of Internet advertising.

As your product or service gets set for the market or is launched you will need to do more than just unveil it. You will need to break down the wall of market apathy that faces any product. Online advertising signals your arrival in the most efficient and palpable way.

The biggest eCommerce sites are already the biggest retailers on the planet. So, to get the attention of individuals browsing on the Internet as a new entrant or maintaining your position as a niche player a new player has to create that half chance that can then be exploited.

As you browse the Internet on work or for pleasure — Amazon is already hot on your trail using your browsing history to float advertisements into your eye line and remind you that a shopping foray is incomplete.

Advertising online is your means of communicating with the world at large in one go. With target audiences fully linked to the internet wherever they go. Access to the potential buyer is possible round the clock by casting your image and brand professionally at the right time and place.

Google Ads and Facebook Ads are increasingly the faces of advertising for all forms of retail enterprise. They are also the way to go for publicity and communication about all your project efforts.

Both platforms and social adwords can target their customers in the required location, in the language they read and the currency they trade-in.

Google Adwords:

Google’s adwords commercial model has over time become known as quite literally ‘paid search’. A paying customer’s eCommerce results appear on top and are tagged as ‘Ad’. Since that client has paid for the privilege his services trump even the search engine’s ranked listing which is based on relevance to the search.

In a ‘ring-fenced area’ generally to the side of the keyword search results are ‘Sponsored’ results which feature images of different brands separately. Google thus has a brand-building image too by including “paid” or “sponsored” results for both keyword searches and brands.  

The paid or sponsored search thus caters to both the commerce website but also the brands sold within that site. Since many businesses end up using the same keyword Google holds a bidding round with its clients and the advertisement with the highest bid wins the race to top the search results.

Google Ads service is pay-per-click and you need only pay for each click on your service ad. Going by the billions of search queries Google handles every day its quite evident that clicks are not hard to come by.

Google search is very precise in following the specifications implicit in the keywords and also localizes the results of the query to your neighborhood and rates the services provided by each firm and also throws in detailed customer testimonials.

This paid search is among several terms in Internet lexicon that have become inextricably linked to Google Ads which was previously known as Google AdWords.

Facebook Ads:

Facebook Ads are also known as ‘paid social’ and Facebook paid ads

FB uses a side panel with sponsored advertisers content. Ads can move to the middle of the display too. There is flexibility in where they are placed.

This content mirrors browsing and shopping habits. It also promotes at the top of the panel sponsored advertisement or content that is new to you.

Facebook thus introduces the customer to something he probably never heard of before or knew he wanted. As we scroll through posts on Facebook the side panel advertises holidays in New Zealand and online courses at Harvard. The credibility provided by Facebook is vital to the selling strength and traction that these advertisements have in drawing your attention and encouraging you to click and explore the Internet rabbit hole of advertisements.

The advertisements here are changing from minute to minute. Also at the same time, Facebook continues to promote its primary business of social media posts on the same panel that is used to promote sponsored material.

So social networking efforts are also getting publicity here but the creators of the post are not paying even though the event being posted about is something connected to a commercial and retail launch or anniversary event.

Here the intention is to use the promoted post or social event page to get you moving away from your usual page deeper into the social strata and further networked 

Facebook targets its advertising by maintaining data on visitors to its site. Facebook uses this data very skilfully employing technology and its algorithm to build a deep and commercially relevant profile on browsing, habits. This profile gives Facebook sales and marketing strategy enormous clout and muscle. 

Being able to graph and chart your emotional i.e behavioral responses by combining data and its technological tools Facebook can now target advertisements very carefully zero in on the required target audience.

Since social media has an extremely engaging aspect of which Facebook is a very important exponent. Advertisements on FB provide the focus some small business owners need. 

Smaller firms have a specific clientele who are more than likely on social media. This clientele is the most interested in that product and predisposed and amenable to making a purchase.

Also, FB is being used to create group posts that allow people to advertise, communicate and trade in goods. So FB has groups of people looking for homes to rent, seeking to sell vehicles, dispose of appliances and household services.

This ability to use FB as a bulletin board allows that post to be used as the focal point for advertisements linked to these public postings. Facebook’s data banks give it the ability to plot and predict your online diet and provide you a prepackaged supply of what it feels you need to see in terms of public posts and commercial advertisements.

This allows your brand and business to use public posts that combine the social media activities of a group of business entities and sponsored content- including advertising and posts to your business advantage.

Google ads vs facebook ads: in-depth insights

 

Advantages of Google AdWords:

Research by online agencies is clear that Google trumps other advertising platforms on cost and effectiveness.

Google Ads brings you immediate results and hits at your website. If you have bid for top ranking in search listing then give Google’s potency traffic will be directed to your site the moment a keyword is entered.

“In the third quarter of 2019, Google's revenue amounted to 40.3 billion US dollars, up from 38.8 billion US dollars in the preceding quarter. Google's main revenue source is advertising through Google sites and its network.”

Once you get hits your site can stand on its own as long as your keywords are optimized and your website content is created with skill and professionally managed. You will receive hits that convert into business and actual transactions.

• Google has 90.46% of the search engine market share worldwide.
• 15% of all searches have never been searched before on Google.
• Google receives over 63,000 searches per second on any given day.
•  Google has a market value of $739 billion.
• An average person conducts 3–4 searches every single day.

Facebook Paid Ads - Advantages

While people find friends on Facebook, you find new clients and discover business opportunities. 

The advantage of Facebook is that it brings your eCommerce business in contact with new customers. Another advantage is that Facebook makes the user-client connection in an environment that suits and comforts the FB user.

What happens on FB creates social buzz and word of mouth traction for your business.

FB is food and drink for over a billion people daily. FB receives emotional inputs that no other social media site does. You need to be here to make the emotional connect with users.

Facebook combines data collected during interaction with users and information from advertisers to create an emotional and ideological profile. This data is used to create a ‘lookalike audience’ that is used to target audiences very efficiently. 

“Facebook reported advertising revenue at $16.6 billion for the final quarter of last year, up 30 percent year-over-year. The total revenue earned during the quarter was $16.9 billion, with daily active users (DAU) at 1.52 billion, up 9 percent year over year.”

Facebook gives you access to 2.375 billion total users. Of these 1.5 billion login every day and are potential customers. Then there are a billion-plus users who connect to FB on mobile.

Facebook’s strengths are its networking and connective nature. It combines human bonding and need for affinity to eCommerce. Facebook is leveraging its reach to give its users a complete experience.

By bringing people together every day it opens up direct commercial possibilities by making subtle propositions as people read their posts.

Advertisements appear to the side and in the feed simultaneously - seamlessly creating a strong flow of content that has an immersive, and inviting impact.

Facebook users now login and directly click the link to Facebook’s marketplace for goods and services.

 

Facebook Ads vs. Google Ads: What's the Difference?

  

Audience size

Facebook has over 1.5 billion daily users. Google clocks 5.6 billion searches per day.

When you compare Facebook Ads and Google Ads there is a critical difference between the two platforms when comparing the audience and user. 

Google Ads uses the search tool to take users directly to the client’s site.

Facebook Ads introduces users to a business or advertiser whose services or products may be of interest to them. 

A Google user already knows what data, goods or services he is looking for. He uses Google to rank the various websites that provide that service or data. In the process, he may discover a new website that he was unaware of before.

Facebook Ads are more opportunistic in nature and depend on the user's need to socialize over the Facebook platform. FB depends on the time users are spending on the site to draw their attention to their advertisements and also the group posts its hosts.

Cost and RoI

On Cost Google scores. It has a very low cost of access to clients.

Facebook costs more but services a different need and appears to work well for smaller businesses.

On ROI Google has an advantage because of its lower cost and greater reach. 

Facebook must be used as a means to enhance the offering once an opening has been created and sales have been kicked off with Google.

Buyer intent

The objective of Google users is clear. They intend to find a product at the best terms and want to home-in on the best eCommerce site possible for that. 

Users who advertise on Facebook intend to target their customers very closely. 

At this moment in time Facebook is advertising courses at Harvard. This is a very well known institution and a difficult place to secure admission. 

So the intent here is to publicize a new diversity of courses that offer different levels of access at different points in a career. 

Also, advertising are Columbia and MIT Sloan for various digital courses. 

So these advertisements are linked to the user and closely follow the user’s habits and background.

Facebook’s timeline follows the user’s background and his social connections and adds sponsored content that matches.

Targeting options

Google Ads are tied closely to the keywords used. And since certain keywords are used by several clients, Google uses that to its advantage to start a bidding process to promote a certain sponsored webpage to the top of the search results.

Facebook Ads are linked to users' interests and habits. Facebook ties the user’s posts, group posts and advertisements that are of interest to those posting. So at a certain point, there are several groups being hosted including ones on classical music, a fan club, and history.

Ad formats

On Ad formats, Google and Facebook have an established way of displaying their content and advertising. 

Both are similar in that advertising and sponsored panels are displayed on the sides and within the content or news stream also.

Facebook formats are design-heavy when they intrude with the public posting area and pose as content and posts.

Google formatting clearly demarcates advertisements as such. Pricing and brand are clearly mentioned. Discounted offers are the predominant proposition put forward.

Google AdWords and Facebook Ads: Which Should You Be Using?

Since access to eCommerce businesses happens through search engines - Google Ads is the only tool to get a foothold for your business. It provides the essential impetus of publicity, credibility and puts your idea and enterprise on the map. It serves as an instant connection with the customer. A customer looks for a product or service and is transported immediately to the portal where the goods are.

In that respect, Google Ads is indispensable to a business

Facebook is the way to nurture the business as it gets past the stages where it dealt with the issues surrounding launch and advances towards becoming an established unit.

Facebook Ads help the firm diversify away from its staple product and create new avenues for growth and revenue generation.

Facebook is the way to stay in touch with the new generation of shoppers who are on mobile and highly committed to social networking.

Verdict

Google Ads is the way to go for businesses starting out and it is important to maintain steady traffic towards your eCommerce website.

Because everyone uses Google, every one of those people can’t avoid seeing the ads and sponsored content is posted with the search results. That is a deal closer.

If money is no object then advertising on both Google and FB is a sledgehammer combination that gives you the best of both worlds. 

Facebook has its place while you consolidate your position as an established business. It has over a billion eyeballs glued to its website so it does deserve consideration.

Because it is a daily referral point for nearly a third of the world’s population and is growing it does factor strategically in your advertising and communication plans.

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Voice Search and Automation: How It Is Impacting Traditional SEO

SEO Agencies in Bangalore – Vistas AD Media

 

SEO Company in Bangalore

As we continue to move towards a completely hands-free digital world, the way in which we choose to find, search for, or inquire about information using our digital devices, is changing. By the time next year rolls around, almost “30% of website sessions will be conducted without a screen”. This will drastically impact current SEO techniques, as voice search and automation can modification however the content is written, can impact current SEO efforts, and it'll narrow down target markets.

The Regions Where We Are Seeing the Most Impact Within SEO:

• Local Businesses Are Seeing New Opportunity
• Content Must be Catered
• Semantics Matter
• Parts of Content Creation Will Become Automated
• Your Website Must Be “Mobile-First”

Local Businesses Are Seeing New Opportunity:

voice search users are engaging with voice search to find local businesses near them using the “near me” search feature. This allows you to simply use your smartphone’s GPS, voice search “near me” and watch as the results pop up. You can seek for something from fast-food restaurants to specific stores to local chains. This provides ample opportunities for smaller businesses that would likely have little to no chance to appear on the first page of Google. How? Smaller businesses will drive awareness to their business by using comparison websites and local site directories to create their presence famed while not payment massive amounts of their budget on traditional SEO techniques to rank on the first page of Google.

Content Must be Catered:

This is an example of however on-page SEO is often optimized. Websites are often higher playing for voice searches by writing literature on your website within the approach you speak. In doing so, your site’s word content is better optimized for the questions users ask aloud. Google can try and realize wherever that question exists among its info, and can additional probably purpose to your website if it works to answer the question. Changes to on-page writing which can be implemented:

• Write in the same tone you speak
• Include longer phrases rather than short keywords, which might work to answer potential queries of that your website is that the answer
• Keep phrases succinct and to the point
• Include regionally based mostly words (“near me”, “Atlanta area”, etc.)
• Use phrases that people ask in questions (“Why we are the best…”)

Local companies, which can benefit immensely from voice searches, should be sure to include these phrases to appear in the results of a user asking a local business question. Additionally, by writing content within the manner folks speak or are probably to raise queries, you'll be able to guarantee Google can acknowledge and choose your website because of the answer to a user’s voice search question.

Semantics Matter:

When we talk about SEO, the topic often revolves around keywords, but there are also specific patterns to searches that occur. Google is working to deliver search results based on what someone is looking for and not just on the keyword. This is known as semantic search and is changing into a lot of necessary as voice search becomes normalized. Semantic search is critical going forward as people are going to use more conversational language in the searches they use and brands and businesses need to account for this.

Parts of Content Creation Will Become Automated:

Getting the most out of your content is critical in generating engagement, interest, and revenue while minimizing costs. One way of doing this is by automating parts of the content creation process, using machines to generate the content supply and then using the human touch to ensure the content is relevant for its intended use. Another part of this would be using machines to translate content or find the content in the user’s own language when they access your website or blog. In automating part of this process, you can ensure that the customer is always receiving tailored content.

Your Website Must Be Mobile-First:

To put this simply, if your website looks wonky or doesn’t load quickly on mobile devices, you will lose out on customers and your rankings will plummet as a result. Having a mobile website is a must, especially with voice searches being predominantly done on mobile.

While automation, voice, and artificial intelligence have already begun to drastically impact SEO, it is safe to say that as these technologies develop, more changes will come our way.

Conclusion:

Overall, there has proved  to be a positive trend in voice search volume through new voice-activated product. With strong predictions of this technology’s continued growth, there is a clear need for businesses to invest in their website’s SEO to better optimize for voice search.

These changes, however, do not signal a complete divestment in traditional SEO. It entails focusing more on technical SEO to be found and ranked better by Google. This will facilitate your website rank higher for voice search results additionally as ancient internet engine search.

We can facilitate optimize your company website’s SEO, reach out therefore we are able to assist you not miss this chance.

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