Digital Marketing Companies in Bangalore – Vistas AD Media
Digital Marketing Companies in Bangalore
What is SEO: SEO Definition
SEO helps you navigate the stormy sea
that is the Internet market place and find a safe harbour at Google’s
privileged docks.
Search Engine Optimization or SEO is the basic
building block of your digital marketing
platform. SEO connects your eCommerce site to Google by bringing your content
front and center — to the forefront of search results.
SEO is the organic way of increasing
traffic to your site by raising its
search rankings and creating openings that can be converted into sales.
SEO incorporates increasing the
search engine weightage of your eCommerce website by adding keywords and
search-friendly content. Optimized content and keywords illuminate your
business and make it stand out like a beacon.
Components of effective SEO
• Exclusive and discriminating
content. Google’s search algorithm measures content for its importance to the
customer.
• Relevance to brand and customer.
Content will rank if it is well researched and matches audience interests and
the product profile correctly.
• Validation through data.
Credibility is added to the content when it is backed up by data and figures.
Google will select content which incorporates data as evidence.
• FAQs matter. Address all the issues
that the audience will raise and issues that they haven’t thought of but are
bound to at some point. Hot button and repeatedly raised issues must be
answered preemptively and in detail.
• Testimonials. Customer reviews are
important to all shoppers. Ratings and reviews of products are diligently
searched and read by the audience.
• All these components add up to
backlinks that will feature prominently in search results.
What Is SEM: SEM Definition
Search engine
marketing (SEM) is the
promotion of eCommerce websites by using pay per click (PPC) or advertisements.
Clients pay Google to place their products and content on top of the search
results page.
The aim is to be seen by the customer
directly on accessing the page. This opens the door to an opportunity for a
click through to the advertiser’s site but in any event, reminds users of the
site’s availability.
Search engine marketing is an assured
route to getting your business to the top of the search engine results page.
What Components Does SEM Include
SEM comprises paid search which is
pay per click and sponsored content.
Paid search gets placed beside or
just below sponsored content. It is above featured snippets and gets pride of
place above organic results. The whole paid concept including ADs and sponsored
content are part of Google’s main revenue system called Google Ads.
Sponsored content is always near the
top or on top of the page. This content features images of generic products
that are linked to a specific search.
What Is the Main Difference Between SEO and SEM?
Where SEO and SEM differ greatly and critically is
the time required to delivered results.
The comparison between SEO and SEM is
inevitable. What is most evident is that SEO takes time to gain traction with
customers and clients. Developing and deploying optimised content is also a
time-consuming process.
SEM has an almost instantaneous
impact. If the underlying SEO package is good then SEM stands a good chance
with both paid search and organic search. Paid ADs and content have a very
simple, uncomplicated format that lends itself to rapid deployment.
Another significant difference is the cost
structure.
SEO involves hiring
expensive specialists who
have experience in developing such projects. This can be time-consuming also
adding to cost. But the cost here is generally limited to development. The
greatest outlay is at the outset.
SEM is a recurring cost. With
expenses calculated as pay per click. The more hits you get, the more expensive
the whole project becomes. Your clicks will get you returns but keeping pace
with expenses may be a race against time.
• SEO is a time consuming process.
SEM is designed for immediate impact.
• SEO is not a recurring cost. Though
it is expensive. SEM is by definition a revenue expense that recurs
daily.
• SEO uses keywords and requires
extensive long form content. SEM uses barely any text and is mostly excerpts
from websites and links that feature images.
Why you (absolutely) need SEO?
SEO creates brand awareness which is
the main function of digital marketing. This is the point of origin for your
business on the Internet. Without brand awareness, the enterprise is going
nowhere. Once you configure keywords and content you are set up to draw
traffic.
SEO plonks your website within reach
of the clients’ cursor by taking you to the top of customer searches.
Consistently ranking at the top creates the awareness and credibility that a
business requires to thrive.
Brand awareness creates buzz and
chatter among customers leading additionally to word of mouth connect.
A business creates trust and
authority with properly curated content that caters intuitively to customers’
needs. Detailed and researched content reassure the customer by addressing
issues they may be confronting before a purchase.
Successful SEO allows the business to
develop strategic plans to keep pace with the evolving landscape of digital
enterprise.
SEO carries your project into the
social realm to platforms where a great deal of business churn is taking place.
The challenges with SEO
• SEO does take time. Once you set up
content it will be a while before the business begins to see hits and turns the
corner.
• The digital marketplace is bumper
to bumper. Keywords are thin on the ground. Most keywords are already in use by
established players.
• Developing content that hauls your
website from the ranks of mediocrity to the top of search rankings requires
expertise and is investment heavy. Search engines weigh content on value.
Content has to deliver on many fronts to figure in search criteria. Content
must enlighten and make customers’ experience better in every way.
• Search engines filter out
irrelevant backlinks that are not credible and have no value to their users.
Your concern will have to create genuine ties with other eCommerce business’
and review sites to make the connection with Google’s keyword and content
criteria.
SEM: Why so popular?
SEM has with Google’s commercial
model metamorphosed into ‘paid search’. This is undoubtedly the most effective
digital marking tool.
Google offers pay per click (PPC). You pay only for ‘click throughs’ via Google’s
search engine results page (SERP).
With PPC results are immediate unlike
SEO. As long as you can pay for the privilege — your business will remain at
the top of the search rankings.
The sponsored listings and Google
paid ads are not regimented by methodology. There are no restrictions placed on
paid ads.
Google sponsored and paid products
allow you to display pictures and mention pricing. This leads to increased
conversions via click throughs. Organic search listings allow only the display
of plain text.
With PPC and Google Ads your
sponsored content is focused very sharply on the targeted customer base.
Clearly tagged as ‘AD' or ‘sponsored’ only those with intent or need will click
through. Those who don’t click will recall encountering the advertisement.
Pay per click ads have a built-in
‘budget control feature’. You only pay for the ‘click throughs’ you receive
through the sponsored links. You know exactly how much was spent on a daily
basis and to what effect.
PPC allows targeting of audience on
every available index and social indicator. You can target a specific age group
on a particular day of the month and indicate the time and specify location.
Paid ADs can also factor in particular devices.
PPC advertising campaigns allow you
to measure results precisely using instantly generated click through data. If
clicks do not convert into sales real time analytical data is on hand for
corrective action.
PPC features A/B testing, (split
testing or bucket testing). This is “a method of comparing two versions of a
webpage or app against each other to determine which performs better”. Every
aspect of the eCommerce website can be tested for impact and conversion.
The challenges with SEM
• A PPC offensive to push your
products is a logical course of action but is an expensive choice. You will
need to invest heavily over a period of time. SEO is not cheap and takes time
but does not constantly demand more from your ad budget.
• A PPC drive involves giving up your
marketing strategy to the competition. Its there for all to see. Every aspect
including keywords, and layout of the advertisements is visible to your rivals
and open for analysis.
Which Marketing Tactic Is Better
SEM is a full frontal assault on the
market and is the preferred option in a digital marketing strategy. It allows
you to simulate and test your campaign. It also provides real time feedback and
cost analysis.
Both SEO and SEM have a role in
digital marketing and are in
fact complementary and inlaid into each other. Which you should adopt is a
factor of cost, your goals, and how deep your pockets are.
SEM gets you immediate results. Paid
Ads and sponsored content get you the traffic and clicks you need to kick start
the business. But SEM is a financial drain if returns are insufficient.
Biting the bullet
The critical issue while making the
choice of a digital marketing strategy when viewed through the prism of SEO and
SEM is cost. Both incur cost. But SEM is a revenue expenditure which occurs
daily.
